About our Services:

Our services are fluid enough to address your highest priorities for customer retention, giving you the results you need to maximize value. What this means for you depends on your product, tools, and resources.

We concentrate on four main areas for success:

  • What is the retention and expansion of your current customer base worth to your business? If you spend too little, you won’t hit your revenue numbers. If you spend too much, you won’t hit your margins. Get the confidence you need to make an informed decision about your retention program spend.

  • Choosing the correct set of tools for your needs and making sure they integrate seamlessly with your current business processes is important to set up your retention program for long term success. Setting a proper foundation will allow you to scale, certainly, but just as important is the ability to plug in new tech as it becomes available.

  • Data does not help you meet or exceed your retention goals unless it is paired with action. Identifying what data is available to you, how it can be gathered and how it can be used to improve your NRR is an area where many organizations stumble.

  • Maximizing your NRR can involve an intricate and nuanced set of actions, communications and collateral. When you successfully develop a mechanism that works, you will want it to be repeatable, trainable and scalable. We can help with all three.

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  • "Tower Customer Retention built our customer success program to track why clients choose us and deliver unmatched value over time, so they'll keep choosing us. Their team showed us new strategies that leverage our existing tools, which proved easier for us to adopt quickly without additional technology costs. I'd recommend Tower to anyone who wants a clear vision of what customers want and how they perceive value."

    Ryan Bonner- CEO of DEFCERT

  • "TCR focuses on making the most of the tools and resources you already have, or ones that are low-cost. They don't waste time on new software or adding more staff unless it's really going to help the bottom line, and even then, only after trying other options first."

    Stacey Maor- Customer Success Leader, MBA, PMP

  • "Not only do they pinpoint quick-win actions to boost NRR, Tower Customer Retention also delivers effective implementation management as the the business adopts new tactics to improve retention metrics long-term."

    Brian Belmont- CIO/CTO Technology and Product Executive

Established in the year 2023, Tower Customer Retention was created with the fundamental mission to offer B2B companies a comprehensive array of strategies, essential tools, processes, and documentation required to optimize their Net Revenue Retention (NRR), for now and into the future.

Ben Schultz, Founder & CEO

Headshot Portrait of Ben Schultz, in black and white

Since 2013, Ben has spent his waking hours solving the puzzle of customer retention in the B2B space. His experience has led him to develop a methodology that can fit any budget or business. He approaches problems with realism, creativity and a focus on the mission. Ben has experience with organizations of all sizes, industries and products.

He resides in Portland, Oregon.

Sarthak Subudhi, Implementation

Sarthak implements tooling that enables Customer Success and Professional Services organizations to deliver value, track progress and hit their KPIs. 

His hands-on experience delivering usable, goal-oriented systems includes Gainsight, ChurnZero, Totango, Planhat, Quickbase, FinancialForce, PowerBI, PowerApps, OutSystems, Bubble.io, Pipelines, Workato, Zapier, Gainsight PX and Pendo. He also has a deep understanding of Salesforce, Jira, Confluence, Asana and Loom.

He currently resides in London, United Kingdom